ParHopper – Year of the Rabbit Polo
The Design Inspiration
2023 is the Year of the Rabbit so we had to partner with Suerte Tequila & The Local Drive to create this one! This “margarita” themed pattern incorporates Suerte tequila, agave plants, coup glasses, golf clubs and all of the doodles inside of the Suerte rabbit logo.
The sign of Rabbit is a symbol of longevity, peace, and prosperity in Chinese culture. 2023 is predicted to be a year of hope.
Our Audience’s Reaction
The bright green has been a huge hit. We dropped this polo as Spring started and we think everyone was ready for a fresh polo. Suerte was thrilled with how the polos turned out and agreed the pattern really reflects the meaning behind their brand. The green really sticks out on the clothing rack and has drawn people in to want to give it a closer look. Such a fun collaboration and partnership. It’ll be sold out soon!
Breakdown of the Symbols
Rabbit – Legend has it that tequila was discovered by a rabbit. Actually, it was a farmer’s wife )now referred to as Mayahuel, the goddess of agave) who noticed rabbits in the field getting tipsy on fermented agave.
Neck Bone – The neck bone represents Dia de los Muertos, an important Mexican holiday honoring& celebrating the dead.
Diamond – A diamond stands for brilliance & perfection.
Lips – Lips denote the kiss of luck.
Spade – The spade signifies luck in the deck of cards.
Crown – The crown implies royalty & superiority.
Lightening Bolt – In tattoo art, the lightening bolt symbolizes luck.
400 – In the tequila legend, there were 400 rabbits in the field.
Water Droplet – Suerte is made with spring water from Antonilco el Alto. The water is prized for its mineral content & purity.
Blue Agave – to be labeled “100% Pure Tequila” the spirit can only be made with 100% blue Weber agave.
Star – A star is a universal sign of luck.
Tahona – The carved stone wheel that crushes cooked agave.
A – The A (or *Ace*) in a deck of cards represents luck.
Suerte – Luck in Spanish.
Suerte is based in the highlands of Jalisco, the family-run distillery and agave plantation employs traditional methods to produce their high quality spirits. To preserve the flavor and color of the spirit, the Master Distiller opts for micron filtering, rather than charcoal filtering, and relies mostly on gravity, not pumps and motors, to move the tequila from the holding tanks, through filtration to the bottling line.